To be completely frank the experiment of prospecting 6 hours a day for 120+ days was a failure if all you look at was the raw statistics of
did I prospect six hours a day? NO I did not. I DID however have a major shift in mindset.
What came out of the experiment was that six hours a day for me at this time is not a realistic expectation. As a single dad of 2 teenagers and candidly not willing to work 14 hours a day I cannot expect myself to prospect six hours a day. I did however learn that prospecting is Job One and that without prospecting daily I will not make my income goals for 2011.
Since Prospecting is Job One here is how I am going about prospecting each day in 2011.
I use Microsoft Business Contact Manager and I find it to be an excellent CRM for the way that I work. I have spent quite a bit of time dialing the tool into how I go about work and it is now keeping me focused on the tasks that I must do each day.
An example is that I will hold 36 Open Houses this year.
To be fully transparent here the Open Houses are for my benefit more than they are for the benefit of the home seller.
36 Open Houses with the goal of 360 contacts made, and 6 transactions completed directly related to the Open Houses. In 2010 I closed 4 deals directly related to Open Houses. 3 from one house alone. Open Houses have worked well for me and I enjoy holding them. This works out to over $800 PER OPEN HOUSE is my assumptions are accurate. This is very important for me to understand. My scheduling weekly my efforts to plan Open Houses have been entered into BCM and I am provided with an updated task list daily that I use to keep me focused on prospecting and the actions that generate the best return for my investment in time. My time blocking my schedule for the activities that produce the biggest return on my investment I am securing a better financial and professional future.
Another thing I learned while working on prospecting six hours a day is that my time is valuable. It was made apparent to me that I give away too much of my attention and my time to activities and things that do not return a fair return for the investments I made in them. For example Facebook and other social sites can be an amazing consumer of time and of attention. Can they be useful? absolutely but they can absolutely be a complete waste of time and energy. I now very closely monitor my time and energy spent on social sites. I have a much better understanding of the value of my time now. I have with the help of a good friend created a spreadsheet that shows me in black and white just what the monetary value of my prospecting activities are worth. This has been a very valuable exercise. I strongly recommend that you take the time to go through the process of knowing your numbers as they pertain to prospecting. If you would like a copy of the spreadsheet contact me and I will send it to you to use.
Time and energy are two closely related but very different aspects. Time is simply put time. Break it down by the day, hour, minute etc. it is static. Energy is very different and something that I am now just getting a handle on. My energy levels vary greatly during the day. I need to make sure that when my energy levels are highest I am working on those tasks that require my energy. When my energy levels are lower I need to be working on tasks that do not require as much of my energy. This simple concept has been an eye opener to me. I am structuring my days differently now as to take advantage of my natural energy levels. This effort is already paying huge dividends in my productivity and prospecting efforts. I do not need to put in six hours a day to be successful. I need to prospect with a purposeful mindset daily and the results will be better than if I simply prospected for six hours daily without any other considerations. The key is to be purposeful and mindful.
By raising my efforts to prospect I have raised my awareness of myself and this makes the experiment a complete success but for completely different reasons than I set out to complete. I actually think that I succeeded on a greater level than if I only successfully prospected six hours a day. By raising my awareness of myself I am now a better person than I was six months ago. If that is not success I do not know what is.
Here’s to a successful 2011!
Best wishes,
Scott Cowan